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Many organizations get puzzled the difference between SEO and SEM. Essentially, SEO is the technique of enhancing your online presence position in unpaid search engine results. This involves things like keyword research , earning backlinks , and site optimization . paid search , on the other way, is a wider term that encompasses both SEO and pay-per-click campaigns, such as Google Ads . PPC allows you to pay for your site to show up at the front of the search pages for relevant search phrases . In short, SEO and SEM can be valuable strategies for driving customers to your site .
- SEO is free but requires effort.
- SEM delivers instant gains but isn’t free.
- Think about your budget and goals to decide what you need .
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